About AIMS Worldwide

Simply put, AIMS Worldwide offers clients an exciting new solution – one that improves the aim, reduces the cost of reach and focuses on building and maintaining a One-2-One™ relationship with the client’s ideal customer. AIMS’ vertically integrated marketing communications model (“Link A”) provides these focused marketing solutions to clients at the lowest cost possible.

AIMS consolidates the channels that gather, package, produce and circulate news, entertainment and information into one delivery system to distribute content to targeted end users. This approach is today’s most cost-effective alternative to traditional mass-market advertising.

AIMS increases the accuracy of the strategic direction of its client’s marketing program, by refocusing mass marketing to a more strategic One-2-One relationship with a predetermined ideal consumer, customer, household, business-to-business or community.

AIMSolutions is the cornerstone of the company’s approach to market. It addresses a client’s need for focused marketing solutions and acts as a conduit for the AIMS Worldwide family of companies, partnerships and alliance services. AIMSolutions begins with prospecting key decision makers such as the CEO or CFO who are responsible for managing costs and maximizing shareholder value. The process entails conducting an AIMSolutions audit of a client’s existing marketing strategy, plans, programs and presenting a formal analysis report that identifies inefficient uses of capital and offers solutions for maximizing ROMI.

To further differentiate from the rest of the market, AIMSolutions places intense focus on the Return on Marketing Investment, or ROMI™. (“Link B”) The goal is to provide clients with a measurable return by first conducting an in-depth analysis of the client’s existing marketing strategy in order to deliver an increased return on their investment. Key measurements include client benefits such as “moving the needle” (revenues), profits, customer activity or traffic – not raw eyeballs, listeners or cost efficiencies in media buying or other subjective and soft metrics including rating points, reach or impressions.