AIMS Announces Appointment of Bill Main to Top California Restaurant Association Post

FAIRFAX, Va.— (BUSINESS WIRE) — September 24, 2008 — AIMS Worldwide, Inc. (OTC BB: AMWW), a vertically integrated marketing communications consultancy providing organizations with focused marketing solutions, is pleased to announce the appointment of Tucker W. “Bill” Main as Chairman of the Board of the California Restaurant Association Education Foundation (CRAEF). Main is president of AIMS Strategy Planning Group and heads the AIMS subsidiary Bill Main & Associates (BM&A). He is a nationally recognized food service management consultant, former restaurateur and certified professional speaker.

The California Restaurant Association Educational Foundation is a philanthropic organization that assists young people in building a future in the restaurant industry. Under Main’s direction, CRAEF will continue to move its high school initiative forward through increased secondary education and training.

“There is no greater calling in the food service industry than for CRAEF to lead the charge in providing young people – particularly disadvantaged youth – with the training to fill the badly needed jobs in California’s food service and hospitality industry,” Main said.

Bill Main & Associates is a leading strategy, planning, digital service provider and consultancy to the restaurant, food service and hospitality industry. BM&A serves some of the world’s largest restaurant, food service, food distribution and food manufacturing/processing brands and companies. BM&A is noted for strategies, workshops and its digital “Trade Secrets” programs at www.billmainandassociates.com.

“AIMS is pleased to see a noted expert and strategist assume the important and vital transformation leadership of CRAEF,” said Gerald Garcia Jr., president and CEO of AIMS Worldwide. “Bill’s chairmanship of CRAEF adds unique luster, scope, depth and talent to the management of AIMS Worldwide.”

Main began his restaurant career at Henry Africa’s, the original San Francisco “fern bar.” He subsequently developed and owned three restaurants of his own, including The Shore Bird located on the Pacific coast south of San Francisco. He is a frequent contributor to food service trade media, has written three books, serves clients in 45 states and gives 30 major speeches a year.

Dedicated to helping to shape the restaurant industry at all levels, Main was an active board member of the California Restaurant Association for ten years and served as chairman during the 1996-97 term and previously served on the CRAEF Board. Main is a member and past director of the Foodservice Consultants Society International where he earned an honorary Ph.D. in Foodservice. He also served on the faculty of the annual Neighborhood Marketing Institute Food Service “War College.” Main is a member and past director of the Foodservice Consultants Society International, based in Louisville.

About AIMS
AIMS Worldwide is a vertically integrated marketing communications consultancy providing organizations with focused marketing solutions at the lowest possible cost. AIMS increases the accuracy of the strategic direction of client marketing programs, improves results and reduces costs by refocusing "mass marketing" to a more strategic "One-2-One" relationship with the ideal customer. To further differentiate from the rest of the market, AIMS places intense focus on the Return on Marketing Investment, or ROMISM. The Company's goal is to provide clients with a measurable return by first conducting an analysis of the client's existing marketing strategy in order to deliver an increased return on its investment. AIMS seeks to accelerate its growth by targeting and acquiring a group of media and marketing communication services companies. For more information, please contact Gerald Garcia Jr. at 703-621-3875, ext. 2256, email: ggarcia@aimsworldwide.com or visit www.aimsworldwide.com

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