Real World . . . Real Life
News, opinions, briefs, examples and statistics that demonstrate the necessity, effectiveness and power of One-2-One marketing.
6/12/07 ~ Marketers Get More Efficient With Ad Spending, Leading to Less of It
6/4/07 ~ Today's Niche Marketing Is All About Narrow, Not Small
5/28/07 ~ Democrats Have an Early Lead . . . in the Web 2.0 Race
5/28/07 ~ Why Up-Branding Is Here to Stay
5/7/07 ~ Putting the I in Advertising
3/12/07 ~ Business Week Online: Old Media's New Math
3/4/07 ~ Advertising Age: How Radio is Becoming RadiADo
2/19/07 ~ Advertising Age: Nintendo will win game wars by thinking 'Different', not 'Better'
2/19/07 ~ 1ot1 Weekly: Circuit City, Lowes ease multichannel woes
2/13/07 ~ usatoday.com: Amateurs' ad ideas come up winners
2/13/07 ~ Businessweek.com: Retailers Take a Tip from MySpace
10/29/06 ~ Better ROI From YouTube Video Than Super Bowl Spot
9/25/06 ~ 1to1 Weekly: Wal-Marts's big plans to think small
9/22/06 ~ Advertising's New Idea: Don't Push the Product; Pull the Consumer Instead
9/20/06 ~ WashingtonPost.com: What Happened To Creative Advertising?
8/21/06 ~ WashingtonPost.com: Targeting Likely Advocates With Web Ads
8/1/06 ~ Oxygen Reveals Results of Research on Women and Technology
7/10/06 ~ AdvertisingAge: The End of Advertising and Media as We Have Known It
6/19/06 ~ Inside 1to1: The New Face of Marketing Smiles on Customer Value
6/14/06 ~ USAToday: Evolution of YouTube could mark beginning of age of personal media
4/2/06 ~ WashingtonPost.com: For Digital Radio to Compete With Satellite, It Needs to Think Outside the Jukebox
3/22/06 ~ ANA/Forrester Research Study: Marketers Adding Alternatives To Television Advertising
2/28/06 ~ AdAge.com: TNS Final Rechoning of 2005 U.S. Ad Spending
2/14/06 ~ AdAge.com: Super Bowl Spots Lose Their Luster
2/8/06 ~ Verizon Wireless CMO Admonishes Agencies
11/13/05 ~ Washington Post: Perfecting Their Aim
10/11/05 ~ USA Today: Ad glut turns off viewers
10/11/05 ~ Wall Street Journal: Ambidextrous Marketing
8/1/05 ~ ClickZ Experts: On-Demand TV Will Increase Ad Revenue
6/24/05 ~ ClickZ Experts: Don't Count Out Traditional Media Metrics
6/22/05 ~ The Washington Post: The Road to Riches is Called K Street
6/15/05 ~ Gerald Garcia, AIMS Worldwide CEO, to Be Inducted into National Association of Hispanic Journalists' Hall of Fame
6/6/05 ~ AdAge.com: P&G Shuts Down Experiment in Mass Customization
6/3/05 ~ AdAge.com: Podcasting rapidly emerging as radio business extension
6/1/05 ~ Forbes.com: Product Placement is in Overdrive
5/25/05 ~ AdAge.com: FCC Commissioner Decries 'Commercialization of Media'
5/24/05 ~ Prime-Time Peddling
4/22/05 ~ ClickZ Experts: Mass Loses its Appeal
4/11/05 ~ washingtonpost.com: What Makes Google Click
4/3/05 ~ The New York Times: It's a Flat World, After All
4/02/05 ~ The Economist: A survey of consumer power
3/23/05 ~ WashingtonPost.com: GM Retools Marketing
12/30/04 ~ The Ad World's Message for 2005: Stealth
12/7/04 ~ Making Marketing Measure Up
11/19/04 ~ Bush Campaign Manager Views the Electoral Divide
11/17/04 ~ Philosophy of Targeting the Masses Versus the Individual
11/15/04 ~ MediaPost: Report Sends Message To Advertisers: Too Many Messages Per TV Break.
9/23/04 ~ Forecast 2005 Asks: Is The Ad Business Dead?
9/19/04 ~ LA Times: The End of Television as We Know It
7/12/04 ~ The Vanishing Mass Market
6/24/04 ~ The Harder Hard Sell
4/15/2004 ~ Yankelovich Study. Consumer Resistance to Marketing Reaches All-Time High.
2/12/04 ~ What does one of America’s top five advertisers say about the future of marketing?
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