Return on Marketing Investment
(ROMI™) Process
 | ROMI Process
- ROMI Audit/Analysis
- Proposal
- Management
ROMI Audit
- Ideal User Definition
- Pricing
- ROMI Discovery
ROMI Analysis/Report
- Summary
- Process
- Findings
- Metrics
- Recommendations
Planning/Research
- Strategic Marketing Plan
- Beta-test Marketing Research Plan
- One-2-One Integrated Marketing
Communications Action Plan
- Final Plan Refinement Process
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