How Vertical Integration Works

AIMS Worldwide offers clients an exciting new solution—one that improves the aim, reduces the cost of reach, and focuses in on a one-to-one relationship with the customer. In a vertical domino effect, every discipline and every tactic merges, unifies and reinforces the others used in a marketing plan.

General Example of Vertically Integrated Marketing: A client’s media advertising might cross-promote its website, which streams video from publicity appearances. Users may opt in to receive topical information and free offers via email. Every tactic supports others in the marketing plan and maximizes Return on Marketing Investment (“ROMI”).